Course page: https://learndigital.withgoogle.com/digitalunlocked/course/digital-marketing

26 modules, exam in the end to earn the certificate.

New opportunities, new avenues being opened everyday. We need to adjust to latest trend to survive. Everything that can be sold can be brought online. Knowing how to handle business strategies, analytics, reaching the customers, etc. is an essential skill for any person.

Different opportunities:

• Being found by the customers who are looking for the products you sell: SEO
• Reaching your customers yourself: targeted marketing, emails, etc.
• Educating your customers about the field you are in: blogs, webinars, courses, youtube, etc.
• Providing tools/information/value content for free.
• Gather data from customers to be used in business operations.
• And many more.

Steps for growing online:

Insight, Analytics, Technology, Content, Reach.

Action Steps:

Create a wish list of your digital presence. What components are you already using? What would you like to add? Start writing down your ideas, and take the first step towards developing a digital plan.

Course structure:

There are seven sections, each having multiple modules and each module has multiple videos.

1. Take a business online
2. Make it easy for people to find a business online
3. Reach more people locally, on social media or on mobile